Direct Mailer Concept 2Concept LineCD SleeveSell Sheet
The Baby CD
The Baby CD is an informational tool for expecting mothers that is delivered by OBGYN Practices. It is intended to provide them with not only VIP Baby info but also introduces them to the known and trusted "new baby" brands. Virtually everything she will need over the next 9 months is a mouse click away.

The initial concept and baby image mailer were done for the 2007 ACOG Show in San Diego and was accepted with open arms by the medical community.

Mother's Little Helper aligned the Baby CD with the 300,000 practice birth count goal at ACOG which was needed to open the doors and gain acceptance with the top advertisers in this market segment.

The hero baby image was shot with a 16mm fish eye lens to give it that lol whimsical feel.